Some Voice Over Talents Just Don’t LIKE Social Media…

21 Dec


It’s an interesting thing to be in both fields:  Social Media and Voice Over.  Both industries are constantly changing, but one thing remains the same: everyone has an opinion (!!)

In an effort to allow you to see the full conversation that was published about a week ago & not have to click to a LinkedIn URL, I’d love to have you take a peek at this string.  Go ahead.  Be a fly on the wall.  As you’ll see, I said my piece.  & proud of it!

I’ll let this piece speak for itself. Remember…

Voice Over + Social Media can = Success
(I’ve been found on social media many times by people that don’t know me, listen to my demo reel & hire me!  & those were great jobs coming through!)

However, remember this too (for whatever business you’re in!):
Voice Over + Social Media + Selling Yourself too Hard // Does NOT = Success

Might seem ironic posting this, but refreshing to see this kid gets what I’ve been saying for years!

Quit Social Media. Your Career May Depend on It.

Quit Social Media. Your Career May Depend on It.

nytimes.comI’m a millennial computer scientist who also writes books and runs a blog. 
Greg Thomas Great stuff!
Michael Gentle I miss the YouTube logo…. my kids are watching it all the time. That’s if I let them watch it 🙂

Michael Gentle If you still want to use social media, watch out what you post. Anything you post can be detrimental to you career.

Scött Gentle Yup – and your relationships with friends and family, too…
One of the reasons I completely avoided Facebook, aside from it being a black hole for my near-nonexistent professional/personal time, was seeing how people I knew as a kid had completely changed for the worse over the years on via their posts on other friends public pages – the disparities between who I knew and what they’d aspired to and could have been vs. what they became was mind-bogglingly jarring, and terribly sad.

Steven Lowell I used to manage social media and I am convinced it has done more to damage society than improve it. People are just incapable of being connected globally without conflict due to the diversity of cultures and inequality in education and economies.It’s become a waste of time.
Patrice Gambardella Yes a black hole is right. Must stop scrolling through my Facebook feed. Need to cook dinner for my family and then go record some auditions
Christian Rosselli Thanks for sharing Scött Gentle! I am on my way to eliminating Facebook for good because it adds no value to my life or my business. Never has. I don’t see the point. Twitter and LinkedIn I do find productive in certain areas but now that the latter is becoming more like Facebook as far as quality of content and posts is concerned, I don’t know.
Bobbin BeamGreat article. Digital crack. Social shallowness. Pretty much sums it up. It’s a PR machine for many and FB is one big highlight reel.
Chuck Dav isI’ve never seen Facebook as a useful marketing and promotion tool for my business. Linkedin still has some limited value. Twitter is really an after thought here. As the article sums it up, roll up your sleeves and get to work. Return clients and referrals pay much better than likes and comments.
Linda Skudlark Well I was with hesitation going to breakdown and do Facebook ,but after a few scenarios here I pulled back..having been a media tech many years ago and not joining social media thought I was a dufus…this gives me great are right again..thanks Keith MichaelsI like Facebook for keeping up to date on our industry and friends. But “ditto” to what Chuck said.

Rose Caiazzo I just want to say… It’s SO interesting reading these comments. Most computer scientists, with a mostly a left brain mind – don’t typically see the value in using the creative side of social media. But, this article David writes might make sense for his own niche (to be fair).

He speaks about professional bloggers, which is very different than the regular solopreneur/ VO Talent, blogging every once in a while. There is nothing “misguided” about blogging as a voiceover artist. It is a way for us to learn & put into writing, what we need to know & share with others. It adds value to the people doing their due diligence of checking you out (after they see your website/voice demos) – whether they are a voice talent or a producer. If you know your stuff, it will be apparent & the right people will take notice.

There’s lots of things David says that I disagree with. Think about them at a much deeper level. “Once this Pavlovian connection is solidified…” “It diverts your time and attention away from producing work that matters…”

These things are just simply not true. Not justified at all. This guy is just giving his opinion – not hard core facts. Please take that into consideration when reading Mr. Cal Newport’s article.

Steven LowellI once believed contributions to social media, even with much success gathering emails for the purposes of marketing, was actually “building and creating”.
I finally discovered a bit too late that social media is just another stage to put on a good show.And much like a theatre production the real work takes place BEFORE the curtain goes up. There is no waybto learn, build, or create a viable skill through usage of social media. Even if you build an audience, your audience wants something amazing.This is not a backless rant. Think of how many social platforms popped up 8 years ago…and how many are left today? Why did people get bored with them? Yet…Why do businesses use private internal social platforms? To increase productivity.
I was very good at management of social media, but eventually I saw no intellectual, creative or productive growth… because of that took place before using social media.

Rose Caiazzo You have a particular experience Steven, & you are sharing what you discovered with us. As I’m sure you would agree, just because you found some things about using social media to be true – does not mean everyone else will have the same experience.

I do appreciate all these shares because they give serious insight on how others use social media. In my opinion, there’s tons of intellectual, creative & productive growth with certain people in our industry. Just look at Paul Strikwerda, Euro VO-Pro & Ann Utterback, Ph.D. These people are top notch & continue to use social media for the good of all. Or, perhaps I should say – I certainly see it that way.

And, everyone is absolutely entitled to their own opinion! There will always be people on either side when it comes to the use of social, plus great variations on how to use it in between.

The way I see it — this group talking about social media here is great use of… social media! The way David writes in absolutes, trying to tie in science in the article shared is what I disagree with here.

Steven Lowell Rose Caiazzo On the contrary, the people you mention as being great with their usage of social media are accomplished in other skills…AND THEN…they talk about it on social media, which gets attention because they are sharing great content.  I don’t think that “usage of social media” is a skill. I find the skills they learned before using social media is what makes for popular folks on social media. For example, one of the people you mention has a doctorate.

Social media is far from social. It’s self-absorbed marketing.

I would like to simplify what I say with, “This is just my experience”, but it is really not because I had studied people across industries and the analytics related to people generating high traffic. There are some unwritten rules to social media I cannot talk about because it invites trolls, debates, anger, and unfair accusations. To me that makes social media more anti-social and discerning than any other form of media. I also know a few people who have had their careers ruined (teachers, business owners, celebs etc) unfairly through what I call a “social media lynch mob”.

All this talking is great…as we let others steal our words and eventually their meaning.And that’s why I got out of it.

Scött Gentle Rose: Sure, there are lotsa camps on the subject, and you seem to clearly share the one with the social media guy at Monster who wrote a response article:

I can see how those who truly know their craft, target market, and have the smarts and hyperfocus to maximize their appearance on/use of the right social media outlets could benefit from them, and I don’t deny it happens.
But here’s the thing, at least for VO (and mind you, this is just my very general observation – but many others have shared/agreed too): It seems those who are most visible/active with it aren’t in the upper echelons of the biz (aka top earners, industry icons,”the bigtime”) – rather, it’s the mid- and small-market types who are.The biggest fish are too busy working/learning/further honing their craft, and just don’t care! Sure, some maaay have a single outlet, like an Instagram account. But most are like Jennifer Lawrence or George Clooney, who wouldn’t dream of wasting valuable time building a better blog/photostream, but instead are working, perfecting, and living their lives on THEIR terms…not what others think/want.

Steven Lowell Scött Gentle one of the most surprising things I remember about working for a tech company is when I met friends of the CEO and they sort of scoffed at the fact that I was a community and social media manager in their presence.You mention a good point and it runs across all Industries: do the upper echelon of Industries actually take part in social media? …and to give you an example… How long did it take before Apple actually had a Twitter account? ( and this was when Twitter was actually quite popular)
In recent years because of my experience I have come to doubt a great many things I’ve learned about the internet. Sometimes it just seems like a glorified yellow pages.

Scött Gentle And to be clear Rose, I’m not implying you, Paul, Ann, or anyone of a VO social media mindset are in any way “lesser” because clearly there’s a lot of work involved in what you guys do, and y’all ain’t dummies!

That said, some folks simply ain’t that good at it – and never will be (ADHD, poor verbal/writing/time management skills), and thus have no business even attempting it – but’d be far better served spending their time on other stuff that enhances/elevates what they’re naturally good at, tho they may not know it yet (improv/acting classes, watching/deconstructing live theater, etc.).

When I see good talent doing bad social media not because they want to, but because some blogger or “coach” told them it was “an absolute necessity in today’s working world”, I literally can’t decide if I wanna scream, vomit, or strangle said bad advice-doler. Perfect example: some of the best advice I got in my VO career came from classes with Bob Bergen, who yes, chimes in once in a blue moon here and elsewhere online. I spent my hard earned time/$$ on him vs other teachers ‘cos he’s actually doing this AND one of the top pros in the game. He zeroed in on what I really needed…that time spent on social media woulda been a total wheelspin.

Rose Caiazzo Thank you for your opinions gentlemen. It’s honest and authentic when you say how you truly view a situation. I have also read your comments very thoughtfully & respect what you are saying.

Perhaps it’s important for me to politely disagree when people make broad sweeping statements like: “Social media is far from social. It’s self-absorbed marketing.” If you sell yourself too much & too often, then yes. However, for those of us that actually know how to use social media & it’s true intention for people to use – absolutely not. We can do both the social media platform(s) we choose to focus on, PLUS the working, perfecting & living our lives on our own terms.

***     ***     ***     ***

Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:
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