Hold, Please . . .

21 May

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I was just recently asked to do 2 on hold messages for 2 very different businesses.  One for a college & the other for a luxury resort.  It’s fun that in one read I am a spunky young 20-something & in the other, well – you can probably guess how I sound.  Deep, sexy & well?  Luxurious!

On-Hold Messaging or On-Hold Marketing?  

Both are different, but the same in some ways.  Each are read by a voice talent & then the recordings are mixed over a single music track to create a loop.  The average length of a looped On-Hold production is roughly 2-4 minutes, before it starts to repeat for the caller.

Now for the differences! On-Hold Messaging consists of simple statements, usually designed to deliver apologies for being on hold, inform them about the hours of operation & where there locations are.  On-Hold Marketing promotes advertising campaigns & company branding. The purpose is somewhat of an upsell: it’s supposed to further attract people & keep them interested, while maximizing the perceived value of the business.  In short, On-Hold Marketing provides a professional customer oriented script that’s designed around your audience expectations & needs, whereas On-Hold Messaging is more of a basic statement about your business — that may or may not have any relevance at all to your audience while on hold.

& with regards to the music?  A caller holding should really be tuning in, not turned off by the background music in your message. Otherwise, they might simply hang up!  & most importantly, make sure you don’t play inappropriate music, as Avaya (a communications solution provider) wrote about these interesting stories . . .

– A hospital casualty unit found to be playing the ‘FuneralMarch’ by Chopin
– A clothing firm specializing in larger sizes for women playing Queen’s ‘Fat-Bottomed Girls’
– A mail order company playing ‘Hanging on the Telephone’ by Blondie

Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose

 

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One Response to “Hold, Please . . .”

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  1. The Top Voiceover Blog Posts Of 2014 | Derek Chappell's Voiceover Blog - January 1, 2015

    […] Hold Please…  Rose Caiazzo […]

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