The Voice-Over Fridge (on Facebook)

15 Jan

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Remember when you were a kid and you did something great that you were proud of and your parents stuck it on the fridge?  A few years ago, I started noticing my voice over colleagues were posting on a certain group & wanted in!  It’s a fun little board for voice over actors to tout their stuff.

If you didn’t know about it, then have a look (it’s a public group, anyone can join)::

https://www.facebook.com/groups/441886882557534

It’s a great place for artists to put their finished work out there!   If you’ve done some voice work that you’re proud of, POST IT THERE!  No judgements and no complaints about bragging.  Just a place to show off your stuff without prejudice  🙂

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Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose

Some Voice Over Talents Just Don’t LIKE Social Media…

21 Dec

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It’s an interesting thing to be in both fields:  Social Media and Voice Over.  Both industries are constantly changing, but one thing remains the same: everyone has an opinion (!!)

In an effort to allow you to see the full conversation that was published about a week ago & not have to click to a LinkedIn URL, I’d love to have you take a peek at this string.  Go ahead.  Be a fly on the wall.  As you’ll see, I said my piece.  & proud of it!

I’ll let this piece speak for itself. Remember…

Voice Over + Social Media can = Success
(I’ve been found on social media many times by people that don’t know me, listen to my demo reel & hire me!  & those were great jobs coming through!)

However, remember this too (for whatever business you’re in!):
Voice Over + Social Media + Selling Yourself too Hard // Does NOT = Success

Might seem ironic posting this, but refreshing to see this kid gets what I’ve been saying for years!

Quit Social Media. Your Career May Depend on It.

Quit Social Media. Your Career May Depend on It.

nytimes.comI’m a millennial computer scientist who also writes books and runs a blog. 
Greg Thomas Great stuff!
Michael Gentle I miss the YouTube logo…. my kids are watching it all the time. That’s if I let them watch it 🙂

Michael Gentle If you still want to use social media, watch out what you post. Anything you post can be detrimental to you career.

Scött Gentle Yup – and your relationships with friends and family, too…
One of the reasons I completely avoided Facebook, aside from it being a black hole for my near-nonexistent professional/personal time, was seeing how people I knew as a kid had completely changed for the worse over the years on via their posts on other friends public pages – the disparities between who I knew and what they’d aspired to and could have been vs. what they became was mind-bogglingly jarring, and terribly sad.

Steven Lowell I used to manage social media and I am convinced it has done more to damage society than improve it. People are just incapable of being connected globally without conflict due to the diversity of cultures and inequality in education and economies.It’s become a waste of time.
Patrice Gambardella Yes a black hole is right. Must stop scrolling through my Facebook feed. Need to cook dinner for my family and then go record some auditions
Christian Rosselli Thanks for sharing Scött Gentle! I am on my way to eliminating Facebook for good because it adds no value to my life or my business. Never has. I don’t see the point. Twitter and LinkedIn I do find productive in certain areas but now that the latter is becoming more like Facebook as far as quality of content and posts is concerned, I don’t know.
Bobbin BeamGreat article. Digital crack. Social shallowness. Pretty much sums it up. It’s a PR machine for many and FB is one big highlight reel.
Chuck Dav isI’ve never seen Facebook as a useful marketing and promotion tool for my business. Linkedin still has some limited value. Twitter is really an after thought here. As the article sums it up, roll up your sleeves and get to work. Return clients and referrals pay much better than likes and comments.
Linda Skudlark Well I was with hesitation going to breakdown and do Facebook ,but after a few scenarios here I pulled back..having been a media tech many years ago and not joining social media thought I was a dufus…this gives me great peace..you are right again..thanks Keith MichaelsI like Facebook for keeping up to date on our industry and friends. But “ditto” to what Chuck said.

Rose Caiazzo I just want to say… It’s SO interesting reading these comments. Most computer scientists, with a mostly a left brain mind – don’t typically see the value in using the creative side of social media. But, this article David writes might make sense for his own niche (to be fair).

He speaks about professional bloggers, which is very different than the regular solopreneur/ VO Talent, blogging every once in a while. There is nothing “misguided” about blogging as a voiceover artist. It is a way for us to learn & put into writing, what we need to know & share with others. It adds value to the people doing their due diligence of checking you out (after they see your website/voice demos) – whether they are a voice talent or a producer. If you know your stuff, it will be apparent & the right people will take notice.

There’s lots of things David says that I disagree with. Think about them at a much deeper level. “Once this Pavlovian connection is solidified…” “It diverts your time and attention away from producing work that matters…”

These things are just simply not true. Not justified at all. This guy is just giving his opinion – not hard core facts. Please take that into consideration when reading Mr. Cal Newport’s article.

Steven LowellI once believed contributions to social media, even with much success gathering emails for the purposes of marketing, was actually “building and creating”.
I finally discovered a bit too late that social media is just another stage to put on a good show.And much like a theatre production the real work takes place BEFORE the curtain goes up. There is no waybto learn, build, or create a viable skill through usage of social media. Even if you build an audience, your audience wants something amazing.This is not a backless rant. Think of how many social platforms popped up 8 years ago…and how many are left today? Why did people get bored with them? Yet…Why do businesses use private internal social platforms? To increase productivity.
I was very good at management of social media, but eventually I saw no intellectual, creative or productive growth… because of that took place before using social media.

Rose Caiazzo You have a particular experience Steven, & you are sharing what you discovered with us. As I’m sure you would agree, just because you found some things about using social media to be true – does not mean everyone else will have the same experience.

I do appreciate all these shares because they give serious insight on how others use social media. In my opinion, there’s tons of intellectual, creative & productive growth with certain people in our industry. Just look at Paul Strikwerda, Euro VO-Pro & Ann Utterback, Ph.D. These people are top notch & continue to use social media for the good of all. Or, perhaps I should say – I certainly see it that way.

And, everyone is absolutely entitled to their own opinion! There will always be people on either side when it comes to the use of social, plus great variations on how to use it in between.

The way I see it — this group talking about social media here is great use of… social media! The way David writes in absolutes, trying to tie in science in the article shared is what I disagree with here.

Steven Lowell Rose Caiazzo On the contrary, the people you mention as being great with their usage of social media are accomplished in other skills…AND THEN…they talk about it on social media, which gets attention because they are sharing great content.  I don’t think that “usage of social media” is a skill. I find the skills they learned before using social media is what makes for popular folks on social media. For example, one of the people you mention has a doctorate.

Social media is far from social. It’s self-absorbed marketing.

I would like to simplify what I say with, “This is just my experience”, but it is really not because I had studied people across industries and the analytics related to people generating high traffic. There are some unwritten rules to social media I cannot talk about because it invites trolls, debates, anger, and unfair accusations. To me that makes social media more anti-social and discerning than any other form of media. I also know a few people who have had their careers ruined (teachers, business owners, celebs etc) unfairly through what I call a “social media lynch mob”.

All this talking is great…as we let others steal our words and eventually their meaning.And that’s why I got out of it.

Scött Gentle Rose: Sure, there are lotsa camps on the subject, and you seem to clearly share the one with the social media guy at Monster who wrote a response article:

I can see how those who truly know their craft, target market, and have the smarts and hyperfocus to maximize their appearance on/use of the right social media outlets could benefit from them, and I don’t deny it happens.
But here’s the thing, at least for VO (and mind you, this is just my very general observation – but many others have shared/agreed too): It seems those who are most visible/active with it aren’t in the upper echelons of the biz (aka top earners, industry icons,”the bigtime”) – rather, it’s the mid- and small-market types who are.The biggest fish are too busy working/learning/further honing their craft, and just don’t care! Sure, some maaay have a single outlet, like an Instagram account. But most are like Jennifer Lawrence or George Clooney, who wouldn’t dream of wasting valuable time building a better blog/photostream, but instead are working, perfecting, and living their lives on THEIR terms…not what others think/want.

Steven Lowell Scött Gentle one of the most surprising things I remember about working for a tech company is when I met friends of the CEO and they sort of scoffed at the fact that I was a community and social media manager in their presence.You mention a good point and it runs across all Industries: do the upper echelon of Industries actually take part in social media? …and to give you an example… How long did it take before Apple actually had a Twitter account? ( and this was when Twitter was actually quite popular)
In recent years because of my experience I have come to doubt a great many things I’ve learned about the internet. Sometimes it just seems like a glorified yellow pages.

Scött Gentle And to be clear Rose, I’m not implying you, Paul, Ann, or anyone of a VO social media mindset are in any way “lesser” because clearly there’s a lot of work involved in what you guys do, and y’all ain’t dummies!

That said, some folks simply ain’t that good at it – and never will be (ADHD, poor verbal/writing/time management skills), and thus have no business even attempting it – but’d be far better served spending their time on other stuff that enhances/elevates what they’re naturally good at, tho they may not know it yet (improv/acting classes, watching/deconstructing live theater, etc.).

When I see good talent doing bad social media not because they want to, but because some blogger or “coach” told them it was “an absolute necessity in today’s working world”, I literally can’t decide if I wanna scream, vomit, or strangle said bad advice-doler. Perfect example: some of the best advice I got in my VO career came from classes with Bob Bergen, who yes, chimes in once in a blue moon here and elsewhere online. I spent my hard earned time/$$ on him vs other teachers ‘cos he’s actually doing this AND one of the top pros in the game. He zeroed in on what I really needed…that time spent on social media woulda been a total wheelspin.

Rose Caiazzo Thank you for your opinions gentlemen. It’s honest and authentic when you say how you truly view a situation. I have also read your comments very thoughtfully & respect what you are saying.

Perhaps it’s important for me to politely disagree when people make broad sweeping statements like: “Social media is far from social. It’s self-absorbed marketing.” If you sell yourself too much & too often, then yes. However, for those of us that actually know how to use social media & it’s true intention for people to use – absolutely not. We can do both the social media platform(s) we choose to focus on, PLUS the working, perfecting & living our lives on our own terms.

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Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose

Visiting with my Voice Over Mentor

14 Nov

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I recently visited California & was able to spend some time with my Voice Over mentor that now lives in California.  Bob Stephenson lives in Roseville (too bad I don’t live there – what a fun name!), where there’s lots of people & many businesses that need assistance with the “sound” of their business.  Being that I live in small town Jackson Hole, Wyoming — jobs for VO don’t come up that often.  It’s a place where people say, “Oh, my secretary can do it,” or “I’ve got GarageBand on my Mac, so I can do it myself.”  Overall, in my opinion, the world still has a long way to go in realizing how voice over can help a business with their branding.

Hanging out with Bob is always fun.  He is also a SAG-AFTRA actor & he is constantly using different voices to make me laugh.  & then I can mimic him.  It’s fun.  After all, it’s what voice over talents enjoy doing!  We had met in Jackson Hole, back in 2008 & he quickly took me under his wing to teach me how the voice over industry worked.  I’ve been successful & have learned so much over the years!  But, Bob will always be the man who started showing me the real way the voice over business works.  (Not the Fivver way!)

There’s lots to know about being a professional voice talent, & as the Thanksgiving holiday approaches – I remember to be thankful of what Bob taught me.  It’s a real business, one to be taken seriously.  

This holiday season, perhaps it’s time to think more about your business “sound…”  Maybe even starting small with your business voicemail is the first place to investigate.  How long has it been since you recorded your voicemail?  Does it sound dynamic & upbeat, so people will want to leave a message & have you call back?  As with any part of your business, a professional sound can do wonders for your branding.  And, in this day & age where people are getting lost in the mix – how is it that YOU can stand out?

And remember, what a Voice Over talent does?  Is NOT that easy!  We are trained to lift words off the page & make your business sound amazing.  Your secretary can’t always do this in such a dynamic way…

Being aware is the first step in making change happen.  Maybe before the holidays get started, you’ll too see what changes might need to be made with your business “sound.”

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Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose

Get a Leg Up on Work in the Voice Over World!

20 Oct

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I read several blogs each month about the voice over industry and one of my favorites over the years continues to be by Paul Strikwerda.  He’s a great writer & I like him mainly because he writes “for real.”  If you’re looking into this business or want to understand how real voice over talents work in this industry, check out his blog… it’s amazingly written!  I always recommend people looking to get into the biz to read his posts & I always learn about the overall industry from him ~

His last entry, “Lessons from Bridezilla & Buffet” reviews how once you’re in the bargain basement with clients, it’s tough to get out ::

http://www.nethervoice.com/2016/10/19/lessons-from-bridezilla-and-buffet

In short, never sell yourself out!

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Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose

An Interview with Joe Murphy!

11 Sep

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Recently, I was interviewed by Voice Over Actor Joe Murphy.  He had some great questions for me, as I continue to work both as a Consultant for Social Media & part time as a Voice Over Talent.  This interview was not transcribed, but it can be found on Joe’s YouTube Channel!

Rose’s Interview with Joe Murphy

I was bustling around town with many things to do that day & was trying to find a place that had secure internet!  Apparently, Charter Communications was having problems all day – all over town.  So, you’ll notice my voice goes in & out at some points – however – overall, I think you’ll understand what I’m trying to convey to the audience!  I also realized after the interview – I should have worn my shades.  It’s tough to be in the sun that long without sunglasses for me & I definitely look a bit “squinty.”

Either way, enjoy & hope you are able to glean a few things!

 

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Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose

How Yelling can Sear Your Throat…

29 Aug

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Yesterday, I went into the mountains.  I take time off from my businesses very seriously & when I want to be alone?  I want to be ALONE.  So, I went into Avalanche Canyon in the Tetons.

What I didn’t tell my mom (until afterwards) is that Avi Canyon is a lesser traveled area.  It’s not on any maps that get handed out to the Millions that visit here.  Ummm, in fact – you have to take great care with the maze of trails to make sure you are still going the right way.  Also, less people means more bear & moose.  Which means, you have to talk for hours on your own – to yourself!

I always try to put myself out of my comfort zone, & this was really dense forest.  I thought I saw a moose or bear at least 3 times.  I’m thankful my eyes were playing tricks on me instead.  In order to avoid surprising anything, I would yell/sing a combination of “No bear. No moose. No bear-no moose.”  & because I couldn’t clap (I use poles while hiking), I actually changed my octave to a flat, strange sound & said the words, “clap, clap – clap, clap, clap.” My yelling/singing combinations wreaked some serious havoc on my vocal cords, as they are very sore today – but, I know that my voice kept me alive yesterday!

I’ve seen lots of posts on the web about how screaming not only hurts, but can be damaging.  But, here’s the catch.  Vocal cords are rarely damaged by one overuse. The real damage occurs when you ignore the warning symptoms & pain. Using your voice while it hurts can further damage already damaged tissue. The body’s response to this abuse is to build up scar tissue to protect you, which then leads to scarring on your vocal cords, or the creation of vocal cord nodules.

So for now, I need to not talk much until I feel better.  My voice really hurts, but I’m just thankful there were no moose… and no bears!

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Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose

FOUND! On Twitter :)

23 Jul

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So!  For those of you that don’t believe in the power of social media… Orrrrr, really just don’t “like” Twitter – I am here to tell you a potential client found me on this social media platform the other day!

They sent me a private message, which I quote below:

“Hello Rose, I am making a booking engine and management platform. I checked out your website, and I knew you were a social media pro but I had no idea you did voiceovers! I was very impressed by your youtube videos. I am going to create a couple demo videos (around 1 minute in run time each) for the main features of my tool and was wondering how much you would charge for recording the voiceover. I’d like to have them live in September.”

First of all, how very kind of this gentleman to write me this note.  I was in touch via email moments later & we struck a deal.  I secured this gig & it originated from Twitter!

I love social media & I know a lot about how to use it the right way.  I’ll always have that “techy” side to me, which also allows me to easily record tracks AND do production on them.  As the voice field continues to grow, we as voice actors will be expected to stay in step with the technology our clients need.

Love the VO biz & look forward to more jobs coming my way soon using social media  🙂

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Happy Recording!
Rose Caiazzo, Professional Voice Over Talent
Based out of *fantastical* Jackson Hole, Wyoming

About Me:  http://about.me/rosevo
YouTube Channel:  http://www.youtube.com/rcaiazzo
Facebook:  http://www.facebook.com/rosevoiceover
Twitter:  http://www.twitter.com/jacksonholerose
Pinterest:  http://pinterest.com/jacksonholerose
Instagram:  http://instagram.com/jacksonholerose